If you’ve read up on Jørgens Gomnæs’ bio, you already know he’s somewhat reluctant about working with bad products. So in a way, having Jørgen shoot your collection is in itself a testimony worth noticing.


With more than 130 stores in Norway, MATCH is one of the largest fashion chains in the country. That doesn’t happen without a consistent focus on quality. Fittingly, Jørgen was tasked with shooting their latest collection.


The campaign was shot in Miami, November 2015. This years ensemble is fronted by former Arsenal Center-Back gone model Mr. John Halls, Caroline Forsling from Sweden, as well as Norwegians Sophia Lie and Calle Strand. If you’re thinking to yourself “what is an Arsenal Center Back”, then think green grass and 22 men fighting over a round ball. It has nothing to do with an arse on the center of your back.


The work will primarily be on display in stores, on boards and in a TV spot this spring. Watch out for the MATCH jeans campaign around the same time for more of Jørgens handiwork.